In fashion, authenticity has become the most valued accessory. User-generated content is no longer just about attractive images; it is the engine that builds trust, shapes purchasing decisions, and fosters a community around a brand. Today’s consumers want more than a product display, they want to see real people styling products in real life. Across all touchpoints, from social media feeds to product pages, user-generated content has emerged as a decisive driver of engagement and credibility.

This session at Bazaarvoice Connect will explore:

How leading fashion brands are scaling user-generated content to create buzz, enhance engagement, and strengthen credibility.

Strategies for transforming customers into influential brand advocates who showcase apparel and accessories in their own distinctive style.

Methods to maximize the impact of user-generated content across all channels, including Instagram, TikTok, e-commerce platforms, and even physical stores, to drive measurable sales.

Attendees will gain practical insights, learn about innovative industry practices, and discover how fashion brands are evolving their user-generated content strategies to connect more meaningfully with consumers and stay ahead of trends.