Roundtable: A strategic session on user-generated content in fashion

11:55
40 minuten
Presentation
Zaal 30
Jurre Verhoeven Bazaarvoice
Authentic content from your community is a critical growth engine, but it comes with a unique set of strategic challenges.

Leaders in the fashion industry are grappling with how to maintain brand identity while empowering their audience, navigate the rise of AI-generated content, and directly link content to revenue.

Join Bazaarvoice for to roundtable to tackle these pressing questions in a collaborative setting.
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Jurre Verhoeven

Jurre Verhoeven is the Commercial Lead Benelux at Bazaarvoice, based in Amsterdam, Netherlands. He helps brands maximize the impact of user-generated content to drive engagement, trust, and business growth.

Before joining Bazaarvoice, Jurre spent over three years at Google as Senior Account Executive for Retail & E-commerce, advising top brands on digital marketing and commerce strategies. With a strong background in retail and digital advertising, he is passionate about helping brands connect with consumers through authentic content.

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