Unlocking Authenticity: A Strategic Roundtable on User-Generated Content in Fashion
Authentic content created by your customers is a critical growth engine, but it comes with a unique set of strategic challenges. Leaders in the fashion industry are grappling with how to maintain brand identity while empowering their audience, navigate the rise of AI-generated content, and directly link this content to revenue.
Join Bazaarvoice for this roundtable to tackle these pressing questions in a collaborative setting.
Join to discuss:
The Community Paradox: How can brands empower their community to create content while still maintaining a consistent and clear brand identity?
The AI Challenge: How do we protect genuine customer voices amidst the rise of AI-generated content?
From Inspiration to Transaction: What are the most effective strategies for linking UGC directly to sales across all channels?
Come prepared to share your experiences and co-create future-proof strategies with a select group of your peers.
Jurre Verhoeven
Jurre Verhoeven is the Commercial Lead Benelux at Bazaarvoice. He helps brands maximize the impact of user-generated content to drive engagement, trust, and business growth.
Before joining Bazaarvoice, Jurre spent over three years at Google as Senior Account Executive for Retail & E-commerce, advising top brands on digital marketing and commerce strategies. With a strong background in retail and digital advertising, he is passionate about helping brands connect with consumers through authentic content.