Connecting consumer to the collection through the future of search
11:55
45 minuten
Presentation
Zaal 22/23
As an industry, we have been trying to tackle online discovery for a while. The way people search for information is already changing. In fact—for the very first time since Emarketer began tracking it—2025 is projected to be the year that Google’s share of the search market will fall below 50%.
Technology is moving beyond text-based searches. We are entering a fully multimodal world, where technology can process pictures, videos, and text in new ways. And do it all at once. That is opening the doors to new possibilities, new behaviors and new expectations––from consumers and for businesses.
For Gen Z, searching isn’t really about finding absolute solutions. We have seen that on our platform. There is no right or wrong answers to questions like: "what is my personal style" or "what vibe feels right in my room?" For Gen Z, searching is about going on a journey and curating your own personal answers along the way. They’re leading us on a shift from answers to discovery.
Koop ticketsTechnology is moving beyond text-based searches. We are entering a fully multimodal world, where technology can process pictures, videos, and text in new ways. And do it all at once. That is opening the doors to new possibilities, new behaviors and new expectations––from consumers and for businesses.
For Gen Z, searching isn’t really about finding absolute solutions. We have seen that on our platform. There is no right or wrong answers to questions like: "what is my personal style" or "what vibe feels right in my room?" For Gen Z, searching is about going on a journey and curating your own personal answers along the way. They’re leading us on a shift from answers to discovery.
Caitlin Margoulis
Bringing over a decade of diverse experience to the table—spanning brand-side fashion, creative agencies, a startup focused on crypto and SaaS, and a scale-up specializing in CGI and app development, Caitlin finds energy in translating trends into actionable marketing innovation. She champions a user-centric approach, prioritizing frictionless experiences that enhance a customer focused path to puchase, and is dedicated to fostering a collaborative team culture where innovation and creativity thrive. An avid player of the Sims, she loves to tie her background in psychology, starting with the human, when building narratives and digital solutions.